Here Are Tips for Best Typography Setting.
1. Emojis = pictures + character
Emojis are images that can have different meanings on different devices. Jennifer gave an example of how the "dumpling" Emoji looks different on different chat platforms - every culture has a dumpling!
I found an interesting tension in this statement - emojis should have a consistent user experience (cross-platform) and still be tailored to their users.
2. The ubiquitous type can cause confusion among users
Mr. Keedy created Keedy Sans, a popular font in the 90s. The font was classified as "uncool" 10 years later and used everywhere. Keedy Sans is used for make-up packaging for teenage girls as well as for wine bars. This could result in poor user experience for users due to the lack of branding. Last year, Mr. Keedy updated his font to allow for better customization and to give Keedy fans the ability to overlay the font for interesting visual effects.
3. Braille is a form of typography
Ellen talked about how blind people read Braille in a unique way and hold it over their bodies. She also demonstrated a blind person's experience watching music videos by showing accessibility.
4. Brand holds content together with design
Gale raved about how the New York Times (NYT) branded itself a publication that experiments with many types of fonts. NYT can play around with different types and massive fonts for illustration. When someone picks up a page from the floor, it can usually tell from the branding that it's from the New York Times.
5. Choosing fonts is like eating ice cream.
When combining fonts, pay attention to the mechanics and the organic feel. Veronika and Jose talked about how people like humanistic writings with a touch of calligraphy. Ideally, you should find a balance in which fonts have a common language.
The overarching theme is that the typography is broad and encompasses different media. Visual languages include symbols, braille and subtitles. The challenge now is to create the best experiences for these new language forms.
Post a Comment